Mindful Mushrooms
× Blake Ernst
Growth Partnership
Builttogrowtheonlinechannelwithouttouchingwhat'salreadyworking.
Duration
Ongoing
Start
Week 1
Status
Ready
1,403
Contacts in CRM
679
Orders in Klaviyo
16
CRO Improvements
92
PageSpeed (Desktop)
Grown with
intention.
Every batch
tracked.
From spore
to shelf.
Brain on. Energy up. No crash.
- Stimulates Nerve Growth Factor — sharpens memory and recall
- Cordyceps boosts cellular ATP and oxygen uptake for real energy
- Zero stimulants. No jitters. No afternoon crash.
Lion's Mane + Cordyceps — $25
What's in most capsules: oats.
- Most brands grow mycelium on grain — the final product is 60–80% filler
- Active beta-glucans only live in the fruit body, not the grain
- Mindful Mushrooms uses 100% fruit body extract. No exceptions.
Real potency. Not filler.
Grown here. Traceable. Yours.
- Ivo grows every batch himself on a San Diego farm — no middlemen
- 3rd party testing in progress — full panel transparency coming
- Spore to shelf traceability almost no supplement brand can match
Local. Certified. Accountable.
Wholesale's humming. Online is next.
You'vealreadybuiltarealwholesalebusinessatthefarmersmarketlevel.TheShopifysiteisthestartofthenextchannel.Here'swhat'salreadyrunning,whatweturnonnexttogrowonlinesales,andhowthepartnershipshowsupweekafterweek.
Where we focus
DTC Growth
Flip on the email + SMS flows that are already built, test paid social, and grow repeat rate with bundles. This is the main lane.
Ops & Automation
CRM, reporting, fulfillment automation, and review engine — all running quietly so you stay in the greenhouse.
Wholesale Protection
Protect and grow your existing wholesale accounts with reorder automation and account health tracking. Room for more if you ever want it — only when you say so.
Live KPI Dashboard
Square + Shopify + Klaviyo feeding into one view. You see the numbers I see, every week.
The numbers we steer by.
Real-time Square + Shopify numbers. Wholesale vs DTC split, revenue trends, top SKUs, review flow performance. Open any time.
Running. Not pitching.
Everything below is live, configured, and working for you today. No approval needed. This is the foundation the partnership builds on.
01 — Storefront
Shopify Store (Hydrogen)
Live22-SKU catalog, bundles, wholesale inquiry form. Deployed to Oxygen production.
Brand Guide
LiveColors, fonts, voice, and visual identity — documented and shareable.
44 Product Photos
LiveFull catalog photography ready for Shopify, wholesale decks, and social.
Recipes Page
Live9 recipes ported from the old site with category filters and a branded hero.
Store Locator Rebuild
LiveClean 3-column card layout with 'Get Directions' buttons on every San Diego location.
Branded 404 Page
LiveFull header/footer with 'Back to Home' and 'Shop All' CTAs — no dead ends.
02 — CRM & Automation
GHL Sub-Account
LivePipelines, tags, and contact segments configured end to end.
1,403 Contacts Imported
LiveCleaned and deduplicated from 13,000+ Square, Squarespace, and Stripe records.
Farmers Market Opt-In
LiveBooth form + instant WELCOME10 SMS. Captures phone + email at every market.
Reactivation Workflow (GHL)
Live7-day multi-channel sequence targeting 457 past customers. Fires on tag add.
Review Drip Workflow
LiveGated routing: 4+ stars → Google, under 4 → private feedback to Ivo.
LAUNCH Keyword Workflow
LiveText LAUNCH to opt in — tags contact, sends confirmation, ready to fire.
Contact Form → GHL
LiveWebsite contact submissions land in GHL tagged and ready for follow-up.
03 — Email & SMS Marketing (Klaviyo)
4 Core Flows Built
LiveWelcome series, abandoned cart, post-purchase, and reorder reminder — ready to fire.
679 Orders Imported
LiveEvery past Squarespace order pushed into Klaviyo — full customer history in one place.
4 Reactivation Segments
Live504 profiles split by behavior: Champions, Lapsed Regulars, One-and-Done, Gone Cold.
5 Branded Email Templates
LiveRe-engagement, education, 15% offer, 20% offer (cold), sunset — on-brand and ready.
4 Reactivation Campaigns
LiveOne per segment, drafted and scheduled. Expected $630–$2,530 recovery in first 60 days.
2 Discount Codes
LiveCOMEBACK15 and COMEBACK20 live in Shopify, one-per-customer.
04 — Analytics & Tracking
GA4 + Meta Pixel + Klaviyo Onsite
LiveAll three pushed to Oxygen production. Fires post-consent for GDPR/CCPA compliance.
Cookie Consent Banner
LiveAccept/Decline flow with privacy policy link — no tracking until consent is given.
Live KPI Dashboard
LiveRevenue, traffic, and conversion metrics in one view. Baseline locked for before/after.
05 — SEO & AI Search
Full Schema Stack
LiveFAQ, Product (with ratings), LocalBusiness, BreadcrumbList, Organization + WebSite/SearchAction — all JSON-LD.
Meta Descriptions Sitewide
LiveUnique titles + descriptions on every page. Dynamic canonical URLs auto-switch when domain connects.
llms.txt for AI Crawlers
Livellms.txt + llms-full.txt published. ChatGPT, Claude, and Perplexity can read the store.
NAP Canonicalization
LiveName / Address / Phone locked across site, footer, and schema — one of the strongest local SEO signals.
Social Sharing
Live1200×630 OG image for Facebook, iMessage, Slack, and Twitter link previews.
06 — Conversion Rate Optimization
PDP Trust Row + Sticky Cart
Live4-icon trust row (Free Ship / Lab Tested / 30-Day Guarantee / Ships 24h) and mobile sticky add-to-cart bar.
Exit-Intent Popup
LiveWELCOME10 offer fires on bounce — captures email before they leave.
Free Shipping Nudge
LiveProgress bar in cart showing distance to the $50 free-shipping threshold.
Bundle Discount Nudge
Live'Save 15% — Buy 3 or More' prompt on every product page.
Checkbox Upsell
LivePre-checked add-on on every product page — classic AOV lift.
Shop-by-Category + Most Popular
LiveInline category filtering and 6 hand-picked top sellers for max conversion.
Empty Cart Recommendations
Live3 curated tinctures shown when the cart is empty — turns bouncers into buyers.
Announcement Bar + Hero Refresh
LiveFree Shipping > $50 messaging and full product lineup hero with gradient overlay.
07 — UI/UX & Performance
PageSpeed Polish
LiveDesktop Performance 63→92, Accessibility 97→100, CLS→0. 5.9MB of images eliminated.
50+ UX Audit Fixes
LiveAccessibility, animations, aria labels, keyboard nav, focus states — full pass.
Photo Accuracy Sweep
LiveEvery product photo cross-referenced against real packaging. Umami Salt and Dried Mix corrected.
Lifestyle Photo Strip
Live6 branded merch photos above the footer for warmth and social proof.
Mushroom Species Banner
LiveAll 11 cultivated species featured in a dedicated storefront banner.
Self-Hosted Fonts
LiveJost + Playfair Display served locally — CSP compliant, zero hydration errors.
08 — Compliance & Deliverability
A2P 10DLC — Approved
LiveSMS cleared to send at scale. Reactivation, review drip, and LAUNCH keyword ready.
Email Deliverability
LiveSPF, DKIM, DMARC verified on root + sending domain. Inbox, not spam.
SMS Opt-In Page (CTIA)
LiveCompliant opt-in flow live at its own URL. Ready to point QR codes and ads at it.
FDA Supplement Disclaimer
LivePersistent footer note sitewide + standalone block on every product page.
CCPA Compliance
Live'Do Not Sell or Share My Info' link in footer. California-ready.
Privacy Policy + Terms
LiveLegal documents drafted, published, and linked from footer + consent flows.
Roughly $20–$30K of standalone agency work, already running.
Most of this isn’t a one-time deliverable. It needs ongoing care to keep producing.
Asset
What it does
Standalone rate
Shopify Hydrogen storefront
Converts traffic into orders. Custom theme, 22 SKUs, bundles, wholesale form, custom 404.
$5,000–$10,000
Tech debt + integration breakage within 6 months
Shopify Hydrogen storefront
$5,000–$10,000
Converts traffic into orders. Custom theme, 22 SKUs, bundles, wholesale form, custom 404.
Tech debt + integration breakage within 6 months
Brand identity
44 product photos, lifestyle shots, full brand guide. Anchors site, ads, social, wholesale decks.
$3,000–$6,000
Photo set stale at 12–18 months as the line evolves
Brand identity
$3,000–$6,000
44 product photos, lifestyle shots, full brand guide. Anchors site, ads, social, wholesale decks.
Photo set stale at 12–18 months as the line evolves
CRO implementation
Sticky cart, exit popup, trust row, bundle nudges, free-shipping bar, empty-cart recs.
$1,500–$3,000
UX falls behind ecom standards quickly
CRO implementation
$1,500–$3,000
Sticky cart, exit popup, trust row, bundle nudges, free-shipping bar, empty-cart recs.
UX falls behind ecom standards quickly
Klaviyo email + SMS
8 flows, 5 branded templates, 679 orders imported, branded sending domain live. Drives 30–50% of typical DTC revenue.
$2,000–$4,000
Open + click rates decay without quarterly refresh
Klaviyo email + SMS
$2,000–$4,000
8 flows, 5 branded templates, 679 orders imported, branded sending domain live. Drives 30–50% of typical DTC revenue.
Open + click rates decay without quarterly refresh
GHL CRM + reactivation
1,403 contacts cleaned, 7-day reactivation, review drip, LAUNCH keyword, contact-form routing.
$1,000–$2,000
Lists go cold; sequences stop firing without monitoring
GHL CRM + reactivation
$1,000–$2,000
1,403 contacts cleaned, 7-day reactivation, review drip, LAUNCH keyword, contact-form routing.
Lists go cold; sequences stop firing without monitoring
SEO + AI search stack
100/100 PageSpeed SEO, full schema, llms.txt, GSC verified, sitemap submitted.
$1,500–$3,000
Algorithm + schema standards shift constantly
SEO + AI search stack
$1,500–$3,000
100/100 PageSpeed SEO, full schema, llms.txt, GSC verified, sitemap submitted.
Algorithm + schema standards shift constantly
Wholesale acquisition channel
Wholesale landing page + Mailscale + Instantly cold infra built and inboxes warmed up, ready to launch.
$1,500–$3,000
Outbound rots without ongoing list-build + copy iteration
Wholesale acquisition channel
$1,500–$3,000
Wholesale landing page + Mailscale + Instantly cold infra built and inboxes warmed up, ready to launch.
Outbound rots without ongoing list-build + copy iteration
Analytics + compliance
GA4, GSC, Sentry, KPI Dashboard, A2P 10DLC, GDPR/CCPA, DKIM/SPF/DMARC verified.
$1,000–$2,000
Compliance shifts annually; tracking breaks silently
Analytics + compliance
$1,000–$2,000
GA4, GSC, Sentry, KPI Dashboard, A2P 10DLC, GDPR/CCPA, DKIM/SPF/DMARC verified.
Compliance shifts annually; tracking breaks silently
The retainer keeps all of this producing. Without active care, most of this asset stack underperforms or decays within 12 months.
Lion's Mane + Cordyceps
Lion's Mane
Reishi
Cordyceps
Turkey Tail + Reishi
Lion's Mane Capsules
Three lanes. One partner.
DTC Growth
Turn the 500-subscriber list and a live store into a compounding online channel.
This is the main lane. Email and SMS flows are LIVE and firing. Now we layer in paid social for top-of-funnel, optimize bundles, and run the retention loop: bundle, reorder, review. Every dollar reinvests into the next acquisition.
What runs
- Welcome series, abandoned cart, and post-purchase flows LIVE in Klaviyo — monitored, A/B tested, refreshed quarterly
- SMS broadcast to existing 500-subscriber list with WELCOME10
- Meta + Instagram Ads testing: $30–75/day on top SKUs and bundles
- Bundle pricing + AOV optimization based on dashboard signal
- Loox reviews collected, then turned into UGC + retargeting creative
- Landing page A/B tests on hero, pricing, and bundle pages
- Weekly revenue/CVR/AOV/repeat-rate reporting in your dashboard
90-day plan
Weeks 1–2
01Optimize
- Klaviyo flows live — tune send times + subject lines off real opens
- First SMS broadcast with WELCOME10
- Reviews + UGC capture rolling
Weeks 3–6
02Test
- Meta Ads at $30–$50/day on hero SKUs
- Bundle nudge in welcome series
- Landing page test: hero copy + bundle pricing
Weeks 7–12
03Compound
- Scale winning ads to $75+/day
- UGC library from real reviews + Ivo content
- Retargeting from store traffic + ad viewers
- Bundle pricing + checkout optimization off real data
Ops & Automation
Keep Ivo in the greenhouse. Everything else runs itself.
The back office — CRM hygiene, fulfillment triggers, review collection, weekly reporting, and deliverability health. You do the product. The systems do the paperwork.
What runs
- Weekly revenue + channel report auto-generated to the dashboard
- Automated review request after every order (gated routing — 4+ stars to Google, under 4 to Ivo)
- Wholesale inquiry form → CRM pipeline → follow-up sequence
- Inventory + low-stock alerts tied to Shopify
- Customer support macros and FAQ automation
- Email deliverability monitoring (SPF, DKIM, DMARC, sender reputation)
Wholesale Growth
You close. I fill the pipeline.
You recently landed a couple big accounts. You're not capacity-limited — so let's scale the pipeline. Cold outbound infra (Mailscale + Instantly) is built and the sending inboxes are warmed up. Campaign launches under this engagement. You close warm replies, the CRM tracks every touch so nothing falls through.
What runs
- Outbound infra ready to fire — Mailscale + Instantly built, inboxes warmed; campaign launches once list + segmentation locked
- Custom sell sheet + line card per account type
- Multi-touch outbound sequence (email + LinkedIn + phone)
- Sample fulfillment coordination end to end
- Automated reorder reminders for existing accounts
- Account health scoring so you see at-risk accounts before they churn
- Closed accounts tracked, reordered, and reported in the dashboard
Sample high-fit accounts
Jimbo's Naturally (4 locations)
01Regional natural grocer
San Diego local, clean label focus
Sprouts Farmers Market — SoCal buyer
02Chain grocer
Already stocks functional mushrooms
Lazy Acres Natural Market
03Premium natural grocer
Local chain, premium positioning
Bristol Farms
04Upscale grocer
Affluent SoCal demographic
Better Buzz Coffee (multi-location)
05Coffee chain
Mushroom coffee / lion's mane lattes
Communal Coffee
06Specialty cafe
Wellness-aligned SD cafe
Fit Athletic Club
07Gym chain
Pre/post-workout supplement tie-in
EQUINOX San Diego
08Premium gym
Wellness retail shelf
The Vitamin Shoppe (local reps)
09Supplement chain
Functional mushroom category growth
Cap Beauty / wellness boutiques
010Specialty wellness retail
Curated wellness shelf
Your growth partner. Weekly. No agency bloat.
One price. Everything below runs. If a week ever feels quiet, I'll tell you why — and what's coming next.
Weekly rate
Week to week. No contract. Pause any time.
What you get each week
How the work shows up in the dashboard
Or — performance-aligned
$400/wk + 5% of new online revenue
Lower base, you only really pay when online sales grow. Same work, same access. Tracked in the dashboard so you see exactly what triggered it.