Mindful Mushrooms
× Blake Ernst
Growth Partnership
Thewebsiteisjustthestart.
Duration
Ongoing
Start
Week 1
Status
Ready
1,403
Contacts in CRM
3
Campaigns Built
44
Product Photos
8
Systems Live
Grown with
intention.
Every batch
tracked.
From spore
to shelf.
Brain on. Energy up. No crash.
- Stimulates Nerve Growth Factor — sharpens memory and recall
- Cordyceps boosts cellular ATP and oxygen uptake for real energy
- Zero stimulants. No jitters. No afternoon crash.
Lion's Mane + Cordyceps — $25
What's in most capsules: oats.
- Most brands grow mycelium on grain — the final product is 60–80% filler
- Active beta-glucans only live in the fruit body, not the grain
- Mindful Mushrooms uses 100% fruit body extract. No exceptions.
Real potency. Not filler.
Grown here. Traceable. Yours.
- Ivo grows every batch himself on a San Diego farm — no middlemen
- 3rd party testing in progress — full panel transparency coming
- Spore to shelf traceability almost no supplement brand can match
Local. Certified. Accountable.
The Operating System For Your Next Year of Growth
TheShopifysiteislive.Nowcomesthepartmostbrandsskip:thesystems,data,andoutboundthatturnagreatproductintoacompoundingbusiness.Here'swhat'salreadybuiltforyou,whatweturnonnext,andhowthepartnershiprunsweekbyweek.
Where we focus
Wholesale Expansion
Targeted outbound to grocers, cafes, gyms, and wellness shops. Ten warm targets identified. Quarterly cadence.
DTC Growth
Flip on the email + SMS flows that are already built, test paid social, and grow repeat rate with subscriptions.
Ops & Automation
CRM, reporting, fulfillment automation, and review engine — all running in the background so you stay in the greenhouse.
Live KPI Dashboard
Square + Shopify + Klaviyo feeding into one view. You see the numbers I see, every week.
The numbers we steer by.
Real-time Square + Shopify numbers. Wholesale vs DTC split, revenue trends, top SKUs, review flow performance. Open any time.
Revenue (30d)
—
Square + Shopify
Wholesale Share
—
vs DTC split
DTC Share
—
online channel
Avg Order Value
—
across channels
Review Rate
—
post-purchase flow
Repeat Rate
—
subscriber cohort
Running. Not pitching.
Everything below is live, configured, and working for you today. No approval needed. This is the foundation the partnership builds on.
01 — Storefront
Shopify Store (Hydrogen)
Live22-SKU catalog, bundles, subscriptions (15% autoship), wholesale inquiry form.
Brand Guide
LiveColors, fonts, voice, and visual identity — documented and shareable.
44 Product Photos
LiveFull catalog photography ready for Shopify, wholesale decks, and social.
02 — CRM & Automation
GHL Sub-Account
LivePipelines, tags, and contact segments configured end to end.
1,403 Contacts Imported
LiveCleaned and deduplicated from 13,000+ Square, Squarespace, and Stripe records.
Farmers Market Opt-In
LiveBooth form + instant WELCOME10 SMS. Captures phone + email at every market.
Reactivation Campaign
Live7-day multi-channel sequence targeting 457 past customers. Fires on tag add.
Review Drip Workflow
LiveGated routing: 4+ stars → Google, under 4 → private feedback to Ivo.
03 — Compliance & Deliverability
A2P 10DLC SMS Registration
LivePrivacy Policy, Terms of Service, and carrier registration filed. Unlocks full SMS sending.
SMS Opt-In Landing Page
LiveCompliant opt-in flow live at its own URL. Ready to point QR codes and ads at it.
Email Deliverability
LiveSPF, DKIM, DMARC configured. Emails land in inbox, not spam.
Lion's Mane + Cordyceps
Lion's Mane
Reishi
Cordyceps
Turkey Tail + Reishi
Lion's Mane Capsules
Three lanes. One partner.
Wholesale Expansion
You're already great at wholesale. Let's add one new account per month.
Targeted outbound to regional grocers, cafes, gyms, supplement shops, and wellness studios. Warm intro scripts, sell sheets, and follow-up all run from the CRM. You only show up when a buyer says yes.
What runs
- 10 qualified targets researched and loaded into CRM (list below)
- Custom sell sheet + line card per account type
- Multi-touch outbound sequence (email + LinkedIn + phone)
- Sample fulfillment handled end to end
- Closed accounts logged, reordered, and reported in dashboard
Week 1 wholesale targets
Jimbo's Naturally (4 locations)
01Regional natural grocer
San Diego local, clean label
Sprouts Farmers Market — SoCal buyer
02Chain grocer
Already stocks functional mushrooms
Lazy Acres Natural Market
03Premium natural grocer
Local chain, premium positioning
Bristol Farms
04Upscale grocer
Affluent SoCal demographic
Better Buzz Coffee (multi-location)
05Coffee chain
Mushroom coffee / lion's mane lattes
Communal Coffee
06Specialty cafe
Wellness-aligned SD cafe
Fit Athletic Club
07Gym chain
Pre/post-workout supplement tie-in
EQUINOX San Diego
08Premium gym
Wellness retail shelf
The Vitamin Shoppe (local reps)
09Supplement chain
Functional mushroom category growth
Cap Beauty / wellness boutiques
010Specialty wellness retail
Curated wellness shelf
DTC Growth
Turn 500 subscribers and a live store into a compounding revenue channel.
Email and SMS flows are already built. We flip them on, layer in paid social for top-of-funnel, and run the retention loop: subscribe, bundle, reorder, review. Every dollar reinvests into the next acquisition.
What runs
- Welcome series, abandoned cart, and post-purchase flows — activated
- SMS broadcasts to opted-in list with WELCOME10 codes
- Meta Ads testing: $20–50/day on top SKUs and bundles
- Subscription + bundle optimization based on dashboard signal
- Loox reviews → UGC library → retargeting creative
Ops & Automation
Keep Ivo in the greenhouse. Everything else runs itself.
The back office — CRM hygiene, fulfillment triggers, review collection, weekly reporting, and deliverability health. You do the product. The systems do the paperwork.
What runs
- Weekly revenue + pipeline report auto-generated to the dashboard
- Automated review request after every order (gated routing)
- Wholesale inquiry → CRM pipeline → follow-up sequence
- Inventory + low-stock alerts tied to Shopify
- Customer support macros and FAQ automation
Your growth partner. Weekly. No agency bloat.
One price. Everything below runs. If a week ever feels quiet, I'll tell you why — and what's coming next.
Weekly rate
Week to week. No contract. Pause any time.
What you get each week
How the work shows up in the dashboard